Next Sunday, November 6th, Toys R Us Stores across the United Kingdom will be hosting a "Sensory Friendly" shopping experience.
Opening an hour earlier, the stores lights will be dimmed, music will be muted, and fluorescent lights will be kept at a minimum. There will be no announcements blaring over the public address system, either.
“Making slight adjustments to stores and creating a quiet shopping period allows children and young adults to experience the fun in a toy shop, regardless of their disability," says marketing director Mike Coogan. “We understand toys are more personal to many additional needs individuals, so being able to relax and choose something special themselves and enjoy the facilities and content of the store, the same as other children can do without concerns, will help in making their Christmas truly magical."
Unfortunately, the U.S. is still looking into this and hasn't authorized any stores to begin the practice. Here's hoping they get a clue before the season is over!
This video, courtesy of The Mighty, gives you all the details: